"People keep telling me Diet Mtn Dew tastes awesome. And I'm like, 'What's awesome taste like?' So I tried it. Aaaand if I had to describe the taste of Diet Mtn Dew, I'd say it tastes...awesome. Yeah, it tastes that good."And that's the ad. No more. No, seriously. Don't believe me? Look. Who wrote that? Did they crowdsource it to a local middle school? Or was the copywriter high and staring down an end-of-day deadline?
A quick search online shows BBDO as their agency of record. I'm not sure if this is one of theirs or if a competitor to Diet Mtn Dew has started airing ads to make mess with Diet Mtn Dew's branding. I know of someone who needs the help...
By the way, it almost killed me to write Mtn instead of Mountain. That's such a moronic decision. Bring back the old spelling. And bring back Do the Dew!
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